Brand & Marketing Consulting Services
Brand Diagnostic & Action Plan
My favorite place to start with new clients!
This comprehensive service is designed to:
Identify where your brand is today and set you on a path towards your next stage of growth in the future
Make you feel confident that you not only know who your customer is but also what motivates them
Ground you in the competitive landscape, which helps you hone in on your unique point of difference in the market
Illuminate what’s happening in culture that may be impacting your brand
This deep dive will leave you with quick wins that you can begin to implement immediately, as well as a future action plan to help take your brand to the next level.
Additional Services
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My marketing advisory services are designed to help you feel more confident in your business’ marketing decisions, including:
• Advising on internal marketing team structure
• Advising on hiring for marketing roles
• Advising as an outside expert during the creative process (e.g. logo design, marketing campaign development, etc.)
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If you don’t know your customer and what motivates them, you will struggle to grow.
This bespoke service helps you illuminate your customer base. Depending on the need, it may include:
• Customer interviews
• Customer surveys
• Focus groups
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Can you confidently say you know your brand vision, character, unique point(s) of difference, tone of voice? This service will help you solidify and document your brand architecture and may include:
• Brand pyramid development (e.g. developing and documenting brand purpose, vision, character, etc.)
• Creation of Brand onboarding documents
