On the record.
Here's a peek at some of the press and recognition my work has picked up along the way.
Press Features
January 2026
Ciara Siegel, A 2026 Woman to Watch
For 2026, my growth plan is simple: don't try to be everywhere. Instead, I want to go deeper in the places where I already love showing up.
March 2026
How solopreneurs use AI to build, scale, and run businesses without full-time teams.
Siegel, founder of CJC, said that AI's strengths of synthesis and pattern recognition have sped up her work on client strategy. A research-intensive process that often took weeks when she started her business in 2022 can now be done in a quarter of the time, Siegel estimated.
August 2025
Ciara Siegel of CJC On How to Build Lasting Customer Relationships
Siegel, founder of CJC, said that AI's strengths of synthesis and pattern recognition have sped up her work on client strategy. A research-intensive process that often took weeks when she started her business in 2022 can now be done in a quarter of the time, Siegel estimated.
January 2026
The Budget-Friendly Tactic Powering Ciara Siegel's Growth
Rather than a massive budget, you need a clear point of view that sets you apart from the competition.
October 2025
How Ciara Siegel Is Turning Big-Brand Know-How Into Growth Tools for Everyday Businesses
Know what you stand for, who you want to serve, and why your work matters. When you're rooted in that, everything else becomes easier to create, communicate, and grow.
March 2026
Meet Ciara Siegel: A conversation on decision-making, brand strategy, and the clients she loves to work with.
My ideal client believes that brand is essential to growth. They're not just looking for a quick marketing fix. They know that without a clear, compelling, and consistent brand, everything else becomes harder, marketing, sales, visibility, even hiring.
More Coverage
August 2025
Get to know the brand strategist bringing big brand strategy to small businesses.
You don't need to be everywhere, you just need to be consistent with how you show up, what you say, and how you say it. That's what builds trust. That's what builds brands.
December 2025
The Bold Idea That Made Ciara Siegel Unstoppable
I made the unconventional choice to only offer marketing strategy after I'd helped a client get clear on their brand. Standing by that conviction has led to better results for my clients and a reputation for clarity people can actually use.
February 2026
Entrepreneurs Share Their Resolutions for a More Connected Year
I keep Instagram off my phone for long stretches so I am not tempted to default to tactics that do not align with how I actually want to grow.
March 2026
The Smartest Risk She Ever Took
My smartest risk: Walking away from work that looked impressive on paper, big-name brands, award-winning projects, and constant momentum, to build a business I could shape intentionally and grow on my own terms.
April 2026
Founders Share The Messaging Mistake That Slows Down Growth
Early on, I underplayed my corporate ad agency background and the global brands I'd worked with, thinking it might feel intimidating or irrelevant to smaller businesses. In reality, that experience was exactly what clients found appealing. Now, it's at the center of my positioning.
May 2026
What She Most Wished She'd Known Before Starting Her Business
There are entire communities of founders willing to share what they've learned. Once I joined these groups, I realized that almost every challenge I faced had already been navigated by someone else, and their wisdom makes the leap into entrepreneurship less intimidating.
June 2025
An Interview with Ciara Siegel, Founder of CJC
Some people call me a brand therapist, because when you're stuck, scattered, or unsure how your brand should show up, I help you sort it, shape it, and confidently move forward with a plan that fits where you are right now.
Oct 2025
Meet the Women Transforming Industries
My mission has always been to make brand and marketing strategy, once locked behind $50K retainers, actually accessible and achievable for entrepreneurs.
Award-winning work
I've been lucky enough to work on award-winning campaigns alongside brilliant teams during my agency years at Saatchi & Saatchi. A few of the highlights:
Women in Film | 2021 | Saatchi & Saatchi
For Your Consideration
Women in Film, a nonprofit advocacy organization, wanted to make sure women in the industry had jobs to come back to after the COVID shutdowns. We took Hollywood's awards-season phrase "For Your Consideration" and reframed it. Not for an award. For a job.
Recognition List
Gold Clio
Clios
Gold Pencil
One Show
Silver Clio
Clios
Silver Pencil
One Show
Wood Pencil
D&AD
Silver Lion (Outdoor)
Cannes Lions
Graphite Pencil
D&AD
NDSS • 2017 • Saatchi & Saatchi
Law Syndrome
NDSS believes it isn't Down syndrome holding their community back. It's antiquated laws. So we named the real problem: Law Syndrome. To make Congress see it, we opened C21, the first restaurant entirely run by people with Down syndrome. The name nodded to the 21st chromosome that defines the community, not its limits. We opened in Washington D.C. the night before Congress returned to session and invited senators and lawmakers as guests, without telling them what was in store. The evening was flawless. The bill arrived with the final ask: "The bill is on us. Changing the law is on you." Less than three months later, the ABLE to Work Act became law.
Recognition List
D&AD
Wood Pencil
D&AD
Wood Pencil
D&AD
Wood Pencil
Gold Pencil,
One Show
Gold Pencil
One Show
Bronze
Clio
Gold
Effie
Gold,
LIA
Silver
Effie
Gold
LIA
Webby People's
Choice Finalist
CoorDown | 2016 | Saatchi & Saatchi
How Do You See Me?
For World Down Syndrome Day, we created a campaign for CoorDown, Italy's national organization for people with Down syndrome. The film was narrated by a young woman with Down syndrome describing the life she sees herself having, depicted on screen by actress Olivia Wilde. The metaphor asked the world to see people with Down syndrome as they see themselves: as daughters, sisters, best friends, partners, and ordinary people with important, meaningful, beautiful lives.
Recognition List
Bronze Lion (Health & Wellness) Cannes Lions
Bronze
Clio Health
Ad of the Year
AdColor
Pampers | 2015-2016 | Saatchi & Saatchi
Hush Little Baby
Pampers wanted to invite more people into its commitment to improving babies' lives. We rewrote "Hush Little Baby," one of America's most beloved lullabies, turning each line from a parent's promise into a pledge from someone in baby's wider world: doctors, neighbors, grandparents, and beyond. The campaign launched as #betterforbaby.
Recognition List
Silver Pencil (Writing Craft)
One Show
Bronze (TV / Cinema /
Online Film) LIA
Bronze (Copywriting)
LIA
Working on a story?
Press inquiries and interview requests welcome.