Go From Random Acts of Marketing to a Focused, Intentional Strategy in 100 Days.
A 100-day, done-with-you marketing experience that builds a sustainable approach to visibility and growth without relying on referrals or last-minute effort.
Exclusively for clients who've built their brand foundations with CJC.
Sound familiar?
You have the brand strategy. The marketing side still feels like guessing what to do.
Your pipeline runs on referrals and last-minute effort. Neither feels sustainable.
You start a marketing rhythm with the best intentions. By week two, you've fallen off. Again.
You've heard you 'should' be on TikTok, you 'should' start a Substack, you 'should' have a podcast. The list keeps growing. The action doesn't.
You watch other founders show up consistently and wonder how they make it look that easy.
You can't hand marketing off to someone else yet. Which means, like it or not, the job is yours.
You know what your brand stands for. You just don't have a marketing strategy yet, or a realistic way to actually stick to it.
Dreaming of a marketing strategy you can actually run with?
You have a clear marketing strategy that fits your business. One built around your audience, your goals, and the way you actually work.
Your pipeline runs on more than just referrals. With consistent visibility, you start attracting the right clients, partners, and opportunities. Without chasing.
You have a weekly marketing rhythm you can sustain. Consistent and realistic. Without it taking over your life.
The "shoulds" lose their grip. You know which channels matter for your business and you ignore the rest.
You show up as the expert you already are. Your content reflects your authority and point of view, and people start to see you as a trusted voice in your space.
You can run your own marketing with the confidence, skills, and systems to keep building momentum long after the 100 days. And when you eventually hire help, you'll know exactly what to ask for and what good looks like.
Introducing
Position to Win
Position to Win is the 100-day marketing experience for founders who've built their brand foundations with me and are ready to put them to work. Together, we develop your marketing strategy using my signature WIN Method, build your Organic Marketing & Visibility Playbook, and install the rhythms that keep it running long after the program ends.
This is a done-with-you program. I'm your strategist, coach, and accountability partner. You're the one showing up, testing, and learning. We build the marketing engine together. You keep running it.
Ready for your marketing to feel doable?
This is for you if:
Whether you just wrapped your Sprint or Bootcamp, or it's been a few months since we worked together, this is the right next move for you if:
You can commit 2-3 hours a week for the next 100 days.
You have a visibility channel you can commit to (LinkedIn, Instagram, podcasts, niche communities) and an owned channel for nurture (typically email).
You want a strategist in your corner who builds it with you, not a plan handed off for you to figure out alone.
You're willing to test, learn, and adjust along the way.
You're ready to show up as the expert you are, and to keep showing up.
This is not for you if:
This isn't the right move for you (yet) if:
You haven't completed brand foundations yet. Start here: Brand Builder Sprint (1:1) or Brand Builders Bootcamp (group).
You want someone to do your marketing for you. Position to Win is built to strengthen YOUR marketing muscle and create something that works for you to execute, week after week. If you need execution support (writing, posting, managing accounts), I can connect you with trusted contractors.
You're focused on paid acquisition (ads, SEO, paid funnels). Position to Win is built around organic visibility and sustainable rhythms.
You can't commit to showing up weekly for 100 days. Life happens and we plan for it. But this program needs you all in.
Why Now?
The challenges Position to Win solves aren't someday problems. They're happening right now.
Every week you're not showing up costs you opportunities you'll never see (clients, partnerships, invitations).
Your pipeline depends on referrals and bursts of energy. Neither is sustainable.
You know your work is stronger than your competitors'. But they're showing up. You're not.
Each month without a marketing rhythm makes the barrier to starting higher.
The next 100 days are going to pass either way. The question is what you do with them.
Meet Christine: BonVoyage Christine's new CMO.
How BonVoyage Christine went from marketing that felt heavy and anxiety-inducing to a system she actually runs.
“Before Position to Win, the hardest part about marketing for me was how heavy it felt. I didn't know what type of marketing I needed to do or where to show up. I was just very afraid of doing it wrong. Now, I know where to show up, what to talk about, and when. It doesn't feel heavy anymore. I know exactly what to be working on month after month.”
Christine Phillips - Founder of Bonvoyage Christine
Hear Christine, in her own words
A Peek Inside Position to Win
Here's exactly what you walk away with by the end of our 100 days together.
-
The centerpiece of the program. A living document we build together over 100 days that captures your full marketing strategy and stays useful long after the program ends. By the time we're done, your Playbook holds:
Business goals and success metrics
Marketing funnel
Audience insights
Content pillars and messaging
Channel strategy, cadence, and rituals
Leads tracker
Optimization and insights
Visibility pipeline
Next-100 Action Plan
-
We start with a 60-minute kickoff to lock in goals, cadence, and expectations. I deliver a top-line 6Cs Audit of where your marketing stands today, so we surface early wins and set a clear starting point.
-
The accountability and strategy backbone of the program:
12 Weekly Stand-Ups (30-45 min): Momentum, decisions, course-corrections
3 Monthly Deep Dives (75 min): Strategy resets, big-picture review, refinement
-
The support that lives between calls:
Slack access for questions, voice notes, and feedback.
A Shared Journal where you capture wins, blockers, and reflections so we never start from scratch.
Access to my growing library of tools, frameworks, and resources.
-
The final week is dedicated to consolidating everything you've built and creating your forward roadmap. You leave with a clear, prioritized plan for the next 100 days. So the momentum doesn't stop when we do.
CLIENT
LOVE
How Position to Win works
Position to Win runs 100 days, with the rhythm and pace built into the structure. It's anchored by the WIN Method, my signature framework for moving from random acts of marketing to a focused, intentional strategy. Weekly stand-ups, monthly deep dives, and Slack support run across the full 100 days. Here's how the journey unfolds.
The Warm-Up (Days 1-5)
We start with a 60-minute kickoff to lock in goals, expectations, and cadence. I deliver a top-line 6Cs Audit so we have a clear starting point. By the end of week 1, you're set up in Slack, oriented in our Shared Journal, and ready to start building.
Work the Strategy (Month 1) — W of WIN
The strategic foundation gets built first. We map your marketing funnel from visibility through conversion to retention. We sharpen your audience insights using real data, not theory. We pick your primary marketing channel and your nurture channel (out of the noise of "you should be everywhere"). And we install the cadence and rituals that make consistent marketing realistic for your business.
Ignite Visibility (Month 2) — I of WIN
Time to put the strategy into motion. We crystallize your content pillars and thought leadership themes. You start publishing consistently on your chosen channel and showing up in your owned channel. We test what resonates. We iterate. This is where the rhythm becomes muscle memory.
Normalize & Expand (Month 3) — N of WIN
The strategy becomes second nature. We refine what's working based on real data. We sharpen your CTAs. We introduce simple systems and shortcuts to take pressure off you, whether that's scheduling content ahead or templating what gets repeated. And we start seeding your visibility pipeline (the partnerships, podcasts, and collaborations you'll lean into next).
The Final Stretch (Days 96-100)
The final week is about consolidation and forward motion. We finalize the Playbook we've been building all along into its complete form. We build out your Next-100 Action Plan so you walk away with a clear, prioritized roadmap for the next 100 days. And we wrap with a final call to reflect on what's shifted and lock in your forward commitments.
The Investment
The Position to Win 100-day program is $5,000. Here's what that breaks down to:
About $1,500 per month over the 100-day program
Less than $350 per week for strategic guidance, weekly accountability, and Slack support
A marketing playbook you can keep using long after the program ends
Payment plans available, up to 5 monthly installments of $1,000.
FAQs
-
Yes. Position to Win is built exclusively for clients who've completed brand foundations with me through the Brand Builder Sprint or Brand Builders Bootcamp. If you haven't done foundations yet, start there. Position to Win assumes we're building marketing strategy on top of a clear, shared brand foundation.
-
No. This is a done-with-you program. If you’re looking for someone to hand you a finished plan or run your marketing accounts, this isn’t the right fit. If you want a guided process, clear structure, and accountability to create a marketing engine you can keep running yourself, this is for you.
-
No. I'll help you crystallize your content pillars, develop your messaging direction, and review what you publish. But you're the one creating it. If you'd rather have someone write for you, I can connect you with trusted contractors.
-
Plan for about 2-3 hours per week. That includes our weekly stand-up call (30-45 min), focused action steps between calls, and light journaling. Some weeks will be lighter and some will be heavier. Life happens and we plan around it.
-
The beauty of 100 days together is the flexibility built into the structure. Weekly stand-ups, monthly deep dives, and Slack support keep you accountable without making it punishing. If you have travel, sickness, or just a heavier work week, we adjust. We focus on what's realistic and keep momentum where we can.
-
The Brand Ignition Plan is done-for-you and delivers both brand foundations and marketing strategy in 6-8 weeks. Brand Ignition Plan clients often hand the strategy off to contractors or team members to execute.
Position to Win is done-with-you and focused on building your marketing strategy together. We're not just creating a plan. We're building your marketing muscle so you can run it yourself and become the marketer in your own business.
If you haven't done brand foundations yet, or you want a strategy you can hand off to your team, the Brand Ignition Plan is the move. If you have foundations done and want to build the skills to run your own marketing, Position to Win is for you.
-
An agency or contractor executes marketing for you. Position to Win is a partnership where you build the strategy and the rhythms to run it yourself. By the end of 100 days, you have a Playbook you can use forever and the skills to execute it. If you eventually want execution help, you'll know exactly what to hire for and what good looks like.
-
You'll leave with the Playbook, the Next-100 Action Plan, and the rhythms to keep going on your own. If you want to extend our work, whether through quarterly check-ins, ongoing strategy support, or a refresh down the road, we can build that. I'll always be on the other end of a message.
Wanna know who you'll be working with?
I take the strategy and frameworks that billion-dollar brands rely on and ditch the bloated timelines, buzzwords, and 100-page PDFs. What's left is brand clarity you can actually use: messaging that clicks, strategy that works, and a brand that finally feels like you.
I'm a Brand & Marketing Strategist with over 15 years of experience helping businesses grow, from global giants like Pampers, Godiva, and TikTok to the small business owners and solopreneurs building something of their own.
Position to Win is where we turn your brand foundation into a marketing strategy and the rhythms to run it. It's 100 days of done-with-you partnership, designed so you walk away with a playbook and the skills to keep growing long after we're done.
Build your marketing engine. Step into visibility. Put yourself in a position to win.