Bringing the strategy behind billion-dollar brands to small businesses.
Brand and marketing strategy for entrepreneurs who want the same strategic foundation big brands rely on, with a plan that fits where they are right now.
The strategy behind brands like these...
is now helping businesses like yours grow.
The founders I love working with...
The Ambitious Rebrander
You've outgrown your current brand. You're breaking into a new market, going after a new audience, niching, or finally ready to do this properly.
"It was like she crawled inside my brain and heart and translated all the swirling thoughts and ideas into powerful, cohesive messaging that genuinely reflects who I am and what my business stands for."
Nicole Leon — Founder, L Leon Virtual Assistance
The Established Business Owner
Your business is running. But something's off. Growth has plateaued, or your brand hasn't caught up to where the business is today.
"Within one month my conversion rate went up .7% from implementing just the 0-3 months of the plan, and I'm getting way more program leads on my website. I cannot recommend this work enough."
Caitlin Fierro — Founder, Non Toxic Homes
The Emerging Entrepreneur
You're building something new. You want to get the brand right from the start so you're not patching it together later.
"Ciara doesn't just teach, she partners, she co-builds. She sees what you're trying to say and helps you actually say it."
Faith Morris — Founder, Remote Ops Partner
Hi, I'm Ciara.
I spent more than a decade at global ad agencies building strategy for some of the world's most recognizable brands. After becoming a mom, I decided I wanted to keep doing the work I love, but on my own terms.
What started as helping a few friends' small businesses became something bigger. I realized they didn't have access to the same strategic thinking the brands I used to work with took for granted. There was a real gap, and I could bridge it.
That's what CJC does. We bring the strategy behind billion-dollar brands to small businesses, stripping away the hundred-page decks, jargon, and bloated timelines to deliver clear messaging, a focused brand, and a plan that fits where you are right now.
Ways to work together.
Whether you're starting from scratch or refining what you've already built, there's a way in.
Brand Checkup
(A great place to start)
Go from “something feels off” to three clear priorities for brand growth in just 5 days. A brand diagnostic that shows you what's working, what's missing, and what to prioritize next, with a clear action plan you can use right away.
Brand Builders Bootcamp
(Build your brand foundations alongside other founders, coming soon)
Go from carrying your brand in your head to articulating it clearly and confidently in six weeks. An evergreen, group-based program that guides you through documenting the most essential components of your brand.
Brand Ignition Plan
(Brand + marketing strategy, end-to-end)
Brand and marketing strategy for founders ready to spark their next stage of growth. A done-for-you experience designed to give you deep clarity, powerful positioning, and a plan you can actually follow through on. Go from scattered messaging and reactive marketing to clear positioning and an actionable plan for growth.
Brand Builder Sprint
(Build your brand foundations 1:1)
A one-on-one experience designed to help you clarify your mission, messaging, and positioning so your brand speaks clearly, stands out, and connects with the right people. Whether you're starting fresh or refining what you've built.
Position to Win
(Marketing strategy, post-foundations. Beta.)
The follow-up to building your brand foundations. Go from random acts of marketing to a focused, intentional strategy in 100 days. A done-with-you experience that helps you create a sustainable approach to visibility and growth without relying on referrals or last-minute effort.
Meet Gayle.
How Memorize Trunks stopped competing on price and found the lane that was theirs all along.
BEFORE THE BRAND CHECKUP
Stuck in her competitor's shadow, competing on price by default
No clear point of difference and no language she could use consistently across channels
Founder presence and warmth buried instead of leading the brand
Brand showing up only for weddings and babies
AFTER THE BRAND CHECKUP
A clear differentiation lane: "legacy doesn't have one look"
Messaging she can use consistently across her website, emails, and social
Founder-led "Design With Gayle" experience now front and center, including in every email she sends
Started showcasing new occasions like graduations, reunions, and quinceañeras, including a TikTok partnership that landed 6.7K views
"Ciara is the rare kind of brand and marketing strategist who just gets it. She's a true differentiator."
Gayle — Founder, Memorize Trunks
As Seen In
Your marketing friend, in your inbox.
Who needs more emails? Honestly. Most go straight to trash. Here's why this one's different.
This one's for you if you want:
A short weekly email with something you can actually use this week
Brand strategy explained in a way that's clear and immediately actionable
Marketing breakdowns through the lens of cultural moments (think Love Island, the Bad Bunny halftime show)
First dibs on free resources, new offers, and what I'm building next
You'll get a welcome series for your first couple of weeks, then one email a week after that. Usually Tuesdays. Sometimes life happens. Unsubscribe anytime.
