THE BRAND CHECKUP
Go From "Something Feels Off" To Three Clear Priorities For Brand Growth, In Just Five Days.
A focused brand diagnostic that shows you what's working, what's missing, and what to prioritize next, with a clear action plan you can use right away.
Sound familiar?
You feel like your marketing isn't paying off the way it should
Your messaging that isn't connecting or converting like it used to
Your visuals or voice are out of sync with what you want to be known for
You keep second-guessing yourself, wondering what's missing
Know your brand isn't broken, but it isn't quite right either
A confused mind doesn't buy. If you're unclear, your audience is too. That's money left on the table.
Dreaming of a clean bill of health?
Imagine finally having a clear picture of what's working, what's missing, and what to focus on next. Instead of spinning or second-guessing, you have a simple, prioritized plan that makes your next moves obvious.
When the Checkup is done, you feel:
Relieved that someone can finally name what's actually going on
Validated that your gut was right, but now with the why behind it
Focused because the next moves are concrete
Lighter because you can stop tweaking the things that don't matter
Confident to take action this week, not "someday"
You get the short list of what actually matters.
Introducing
The Brand Checkup
Because your brand deserves a wellness visit too.
The Brand Checkup is a quick-turn diagnostic. In just 5 days, I review what your audience sees (your website, social, email, anywhere you show up) and what lives behind the scenes (your messaging docs, strategy work, past campaigns). Then I give you a clear-eyed picture of your brand's health and a prioritized action plan to move forward.
You may be overdue for a checkup if...
This is for you if:
You've been in business for a while and have an existing brand to evaluate (website, social, messaging)
You're feeling stuck on what to fix or focus on first
You want a brand and marketing expert's eyes on what you've built
You're open to honest feedback, even the parts you didn't see coming
You're ready to act on what comes out of it (with me, with another expert, or on your own)
This is not for you if:
You're pre-launch and don't have brand materials to evaluate yet (the Brand Builder Sprint is a better starting point)
You're looking for someone to redesign your logo or rewrite all your copy (that's not what this is)
You want a 100-page deck with every possible recommendation (you'll get a short, prioritized plan)
You're not in a position to act on what comes out of it (the value comes from acting on the plan, not letting it sit in a drawer)
Why now?
The longer you carry the "something's off" feeling without naming it, the more expensive it gets to fix.
Every week you're guessing what's wrong, your audience is choosing brands that make sense to them at first glance. (And you're not one of them.)
The gap between what you mean and what your audience actually hears is costing you conversions you'll never see.
Tweaking the same caption, About page, or pitch for the fifth time isn't moving you forward. It's keeping you stuck in a loop.
A clear plan is the difference between guessing what to do next and knowing exactly where to start. That clarity could be the unlock to growth that's felt just out of reach.
You've been trying to diagnose this from the inside. Five days with someone outside it could save you the next five months of spinning.
Meet Brand Checkup grad Gayle.
How Memorize Trunks stopped competing on price and found the lane that was theirs all along.
"Ciara is the rare kind of brand and marketing strategist who just gets it. She's a true differentiator."
Gayle — Founder, Memorize Trunks
A peek inside the brand checkup
Your Custom Action Plan The document you receive at the end of your five days. Inside, you'll find:
The Full Exam 6Cs Brand Audit findings
I review your brand across six essential areas:
Clarity — Is your message simple and easy to understand?
Consistency — Do your visuals, voice, and presence align across touchpoints?
Connection — Does your brand resonate with the right audience?
Character — Is your brand personality distinctive and memorable?
Conversion — Does your messaging move people to take action?
Credibility — Does your brand build trust and authority?
A structured, expert evaluation of what's working, what's misaligned, and where your biggest opportunities are.
Vital Signs Your diagnosis summary
A clear, plain-language summary of what I found. What's strong. What's pulling its weight. What's not. An honest diagnosis, delivered straight.
Today's Treatment 3 things you can do this week
Three prioritized, quick-win recommendations you can act on immediately. No big budget required. No weeks of planning. Moves that will start working in the next seven days.
Long-Term Care Plan 3 strategic priorities for growth
The bigger moves that will shape your brand over the next few quarters, ordered by what to tackle first based on where you are right now.
The support around it
The Walkthrough Loom video
I record a video walking you through every part of your action plan, explaining the why behind each recommendation. You watch it on your time, before we meet live.
The Strategy Session 45-minute live working session
We dig in together. Answer questions. Brainstorm live. Decide what comes next.
Ongoing Care 5 business days of Slack support
After our strategy session, you have five business days of Slack access for follow-up questions, resource referrals, or anything else that comes up as you start putting the plan into motion.
How It Works
Step 1: Schedule your checkup
Book your spot. You'll get a welcome email with your discovery questionnaire and a Google Drive folder to upload your brand assets.
Step 2: Complete your intake
Fill out the questionnaire and share your brand materials (website, social, email, messaging docs, anything else that helps me see the full picture). The Checkup can only be as strong as your inputs, so this step matters.
Step 5: Action plan delivered
Within five business days of our kickoff call, you receive your full action plan and Loom video. You also get a link to book your strategy session.
Step 3: 30-minute kickoff call
We get on a call to walk through your inputs together, talk about your goals, and answer any questions before I get started.
Step 6: 45-minute strategy session
We meet live to dig into the action plan, answer questions, brainstorm next steps, and decide what comes next. You book this for whenever works for you, within 30 days of delivery.
Step 4: The 5-day workup
I start the 6Cs audit, build your action plan, and record your Loom walkthrough.
Step 7: Five business days of Slack support
Once our strategy session is done, your Slack window opens. Five business days of access for follow-up questions, resource referrals, or anything else that comes up as you start putting the plan into motion.
The Investment
$1,100
Pay in full or split into two payments of $550.
Other payment plans available on request.
If you decide to continue into deeper brand strategy work with me (such as the Brand Builder Sprint or the Brand Ignition Plan) and you book within 14 days, then $500 of your Checkup fee can be applied as a credit toward that next step.
FAQs
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Customer-facing channels are any places where your audience interacts with your brand. You don't need to have all five. Share what's relevant. Some examples: your website, social media (Instagram, LinkedIn, TikTok), email marketing (welcome sequence, newsletter), lead magnets, landing pages, pitch decks, or your Google Business Profile. If you're not sure what to include, I'll guide you once I review your questionnaire.
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Within 24-48 hours of booking, you'll receive a Google Drive folder with your discovery questionnaire and a place to upload your brand assets. We'll also have confirmed a start date for our 30-minute kickoff call. Once we've had that call, your action plan and Loom video are delivered five business days later.
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Sometimes, yes. Your action plan is personalized based on what I find. If your next best step is something I offer (the Brand Builder Sprint or the Brand Ignition Plan), I'll walk you through what that could look like. And you'll get $500 of your Checkup fee credited toward either one if you book within fourteen days.
If your brand gaps fall outside my expertise (design, PR, paid ads, SEO), I'll point you to trusted partners in my network or collaborate with someone you're already working with. This isn't a funnel where every road leads back to me.
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No. The action plan is built to give you an honest, prioritized roadmap. That might mean continuing with me, hiring a different expert for a specific gap, or implementing on your own. Whichever path is right for your business is the one I'll point you toward.
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You get a link to book your strategy session at the same time I deliver your action plan and Loom video. This gives you time to review the recommendations and come ready with questions. You have 30 days to schedule the session.
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If you decide to move into the Brand Builder Sprint or the Brand Ignition Plan within fourteen days of your Checkup, the full $500 you paid is credited toward your next step. (Functionally: you pay $1,100 for the Checkup, and your next engagement costs $500 less if you book within two weeks.)
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Probably not. The Checkup works best when you have an existing brand to evaluate (a website, social presence, messaging materials). If you're pre-launch or still building, the Brand Builder Sprint or Brand Ignition Plan might be a better fit. We can chat about which makes sense for you.
Wanna know more about who's delivering your checkup?
I take the strategy and frameworks that billion-dollar brands rely on and ditch the bloated timelines, buzzwords, and 100-page PDFs. What's left is brand clarity you can actually use: messaging that clicks, strategy that works, and a brand that finally feels like you.
I'm a Brand & Marketing Strategist with over 15 years of experience helping businesses grow, from global giants like Pampers, Godiva, and TikTok to the small business owners and solopreneurs building something of their own.
The Brand Checkup is where most of my clients start. It's the fastest way to get a clear-eyed look at your brand and a plan you can use.
Don't wait until the symptoms get worse.